Set up in 2004, CPP LUXURY INDUSTRY MANAGEMENT CONSULTANTS LTD is the leading luxury industry consultancy specializing in the emerging markets of  Central & Eastern Europe, North Africa and Middle East. CPP acts as a liaison between the major international luxury brands and the regional markets.

CPP’s main strengths lie in its expert understanding of the luxury markets in CEE MENA regions, which has been being built through constant and in-depth market research. Particular attention is paid by CPP to the continuous analysis of the luxury consumer profile in each of the markets it actively covers: BULGARIA, ROMANIA, POLAND, UKRAINE, SLOVENIA, SERBIA, HUNGARY, MOROCCO, EGYPT, LEBANON and SYRIA. CPP elaborates on an yearly basis a comprehensive luxury market report for each of these countries, analyzing each luxury industry sector while highlighting opportunities, challenges and trends

CPP’s clients include international luxury brands which expand in the CEE region with a direct investment as well as companies which expand through a local franchisee or dealer. CPP client base also comprises of local/regional luxury retailers, hoteliers and SPA operators as well as private (wealthy individuals) and institutional investors seeking to set up a luxury business through franchising, management or wholesale distribution.

CPP’s services:

- Feasibility studies (product, service, location)
- Analysis of timing for entering a particular market
- Client profile analysis
- Audit of services and mystery shopping
- Business plans and strategies
- Recruitment of middle and top management
- Training for sales staff
- Marketing communications strategies, with implementation through a third party (CPP partner)
- Events concepts and management, with implementation through a third party (CPP partner)